The web offers thousands of tools for both free and paid digital marketers. With such a range of options, selecting the best tools for your needs can be a long and complex process. To make life a little easier, we have put together a list of the best digital marketing tools
Digital Marketing Drives Results
With such a large selection of digital marketing tools that the internet offers it is important to know which of them truly lead to the intended results.
Every year new online tools and programs to download come out and it is for this reason that we have decided to present some tools that we have tested over years of work!
The Nine Best Digital Marketing Tools:
Google Analytics is a must and that’s why we mention it first. Google Analytics is Google’s free tool that anyone who works in digital marketing must know and master.
At first glance, this tool may seem a little advanced, but if you use it to its full potential, you will receive a ton of information on how your customers relate to your site.
If you are looking to increase your understanding of Google Analytics, we recommend that you explore the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so that you can use it to the fullest.
Google Search Console
If you have a website together with Google Analytics, you cannot fail to use Goole’s free tools for webmasters that is the famous Google Search Console within which there are invaluable resources to keep any online project healthy and grow.
Although for many it is a lesser known tool than Google Analytics, it is essential to add Google Search Console to your list of resources for digital marketing.
This free tool will help you improve your site’s overall performance by detecting any issues that may prevent you from indexing it in Google’s SERPs or displaying it in organic search results.
If you are serious about improving your SEO strategy, that is, if you want your website to be present on the first page of search engines, you cannot fail to take a look at SEMrush. SEMrush is one of the best all-in-one digital marketing tools used by millions of people around the world.
This tool offers assistance in keyword research, position tracking and identification of backlink opportunities. It is also possible to use this tool to perform a complete SEO technical audit by managing to understand all the mistakes made during the creation of a website.
SEMrush offers free and paid memberships. With a free account, the ability to extract data and use some of the tool’s features is limited.
But for those who are still new to the world of Search Engine Optimization, we recommend starting with a 14-day free trial to explore some of SEMrush’s most popular features.
HubSpot is an essential tool for all inbound marketing strategies. HubSpot as CRM and CMS, as well as for email marketing, blogging, social media and for building landing pages.
It is also possible to view important KPIs (Key Performance Indicator) within the dashboard of each instrument. If you are looking to learn more about inbound marketing, HubSpot Academy offers an extensive list of certified courses that will teach you how to identify, analyze and use the most useful information to grow your online marketing strategy.
Moz offers a great selection of both free and paid SEO tools. With the help of Moz, you can easily perform keyword searches, page analysis, backlink analysis but it also has a great site-crawler. It is highly recommended to use the MozBar Chrome plugin, which provides instant metrics for any page with a single click.
Screaming Frog SEO
Screaming Frog is an easy-to-use tool for SEO crawling of any website and ecommerce. This tool provides important information related to the SEO of a website that you can download and keep on file as a reference history.
We use Screaming Frog to pinpoint any site errors that can negatively impact SEO. You can link this tool with others such as Moz or Google Analytics for even more information